I’ve carried a quota for 26 years. Lately I build the system around it.

I sell technical products to technical buyers, and I build the revenue machinery that makes that repeatable.

More than ten of those years were inside engineering and tech startups, where the seller is also the person who sets up the CRM, writes the pitch and figures out who to call next. For the last several years I’ve worked in battery power for drones and defense, on both sides of the table: as a competitor and as a supplier.

In my most recent role I built the go-to-market engine on my own: the ideal customer profile, a tiered account scoring model, deal stages, a line-item forecast, and AI workflows for research, enrichment and outreach. Every change to the CRM went through an approval step, so the AI did the legwork and a person made the call. I hold the HubSpot Revenue Operations certification.

How I work

• Start with the number. If we can’t name what should move, we’re not ready to build.
• Automate what repeats. One-off work stays manual.
• Keep a person on every write. AI drafts, people decide.
• Test it small, then expand only what works.

Off the clock

I’ve run a DJ business since 2007, and I run a small made-to-order 3D print shop. Both taught me more about selling to real people than most training ever did. I live in Central Texas.