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Tools you can run yourself, for owners and small sales teams. Each one is a download. Checkout happens on Payhip, which handles payment and sends the files.
Stage definition one-pager
A 2-page PDF.
Free
Write down what has to be true before a deal moves, so your forecast rests on facts. Page 1 is a worked example with six stages. Page 2 has blank boxes for your own, plus a 10-minute Friday check.
- Time
- About 10 minutes to fill in the first time.
- Works in
- Any CRM or a spreadsheet.
- The catch
- It only helps if you run the Friday check.
Sales process health check
A free 2-page fillable PDF.
Free
Ten yes/no checks that show whether your pipeline can be trusted. Tick what is true today, count your score and write down your three biggest gaps.
- Time
- About five minutes.
- Works in
- Any CRM or a spreadsheet.
- The catch
- It is a quick screen, not an audit. Be strict with yourself.
A free 8-page white paper for small government contractors.
Free
Which opportunity-intelligence tool a small contractor should pay for, with checked prices, a break-even test, a weighted scorecard and a five-question decision tree.
A free 8-page field guide.
Free
What each color-team review checks, when it runs and who sits on it, plus a small-business version for sales proposals and marketing launches.
A free 6-page starter guide.
Free
What proposal management is, what the APMP credential proves, which level to start with, and a four-week plan to pass the entry exam.
A 17-page guide with five worksheets.
$29
Six habits, five worksheets and a 30-day plan to run a disciplined government bid process without a $2,000 training course.
The guide plus the working tools.
$59
The field guide plus an auto-scoring bid/no-bid and compliance matrix workbook, Word worksheets and 11 AI prompts for your proposal work.
Claude sales prompt pack: free sample
10 prompts, one for each moment in a sales week.
Free
A taste of the full pack: before a call, discovery, after the call, CRM notes, pipeline review, pricing, objections, a stalled deal, outbound and your Friday summary. Each has a line on what to check before you use it.
- Format
- PDF.
- Needs
- A Claude account and your own notes.
Claude sales prompt pack
50 prompts, one-time purchase.
$19
50 copy-and-paste prompts across 10 sales moments. Every prompt has a “use when” line and a “check before you use it” line, because Claude drafts and you decide.
- You get
- A PDF to browse and a text file of all 50 prompts to copy from.
- Price
- One time. No subscription.
- The catch
- These are drafting aids. They don’t know your buyer or your CRM. You read every output, check every fact and decide what gets sent.
A guide, two spreadsheets and a free Claude skill.
$24
A guide and a spreadsheet that find your ideal customer profile in your own closed deals, test it on 20 accounts, and put it on one page. Includes a free Claude skill that interviews you.
A 14-page fillable worksheet and an Excel companion.
$29
A 14-page fillable worksheet and an Excel companion that turn the way your team sells into 5 to 8 CRM stages, each with a buyer exit and a record that proves it.
A 17-page guide. Every step is labeled docs only.
$29
A 17-page guide to connecting Claude to your HubSpot CRM so you start with reading, add writing slowly, and keep a person in front of every change.
Sixteen Claude skills. They draft, you approve.
$39
Sixteen Claude skills for the routines in a sales week: call recaps, meeting prep, pipeline scans and the Friday rollup. They draft, you approve.
ICP builder skill
A free Claude skill. It interviews you, you approve.
Free
A free Claude skill that interviews you about your best customers and drafts an ideal customer profile one-pager for you to approve. It also comes inside the ICP discovery workbook.
Before you buy
- Remove private details you don’t need before you paste anything into an AI tool, and follow your employer’s rules on AI.
- The prompts are written with Claude in mind. They are plain language and should work in other chat assistants, but I haven’t tested them there.
- For personal and team use. Please don’t resell or repost.
- Refunds on every paid product: if it isn’t useful to you, email me within 14 days of buying and I’ll refund the purchase. You don’t need to give a reason. Please email me before you file a dispute with your bank, so I can fix it faster.
- Questions or a problem with a download: hello@sethlevanen.com.
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Want it set up and built around your own pipeline instead? That is what RevLathe does.