Seth Levanen

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Tools you can run yourself, for owners and small sales teams. Each one is a download. Checkout happens on Payhip, which handles payment and sends the files.

Stage definition one-pager

A 2-page PDF.

Free

Write down what has to be true before a deal moves, so your forecast rests on facts. Page 1 is a worked example with six stages. Page 2 has blank boxes for your own, plus a 10-minute Friday check.

Time
About 10 minutes to fill in the first time.
Works in
Any CRM or a spreadsheet.
The catch
It only helps if you run the Friday check.

Sales process health check

A free 2-page fillable PDF.

Free

Ten yes/no checks that show whether your pipeline can be trusted. Tick what is true today, count your score and write down your three biggest gaps.

Time
About five minutes.
Works in
Any CRM or a spreadsheet.
The catch
It is a quick screen, not an audit. Be strict with yourself.

Claude sales prompt pack: free sample

10 prompts, one for each moment in a sales week.

Free

A taste of the full pack: before a call, discovery, after the call, CRM notes, pipeline review, pricing, objections, a stalled deal, outbound and your Friday summary. Each has a line on what to check before you use it.

Format
PDF.
Needs
A Claude account and your own notes.

Claude sales prompt pack

50 prompts, one-time purchase.

$19

50 copy-and-paste prompts across 10 sales moments. Every prompt has a “use when” line and a “check before you use it” line, because Claude drafts and you decide.

You get
A PDF to browse and a text file of all 50 prompts to copy from.
Price
One time. No subscription.
The catch
These are drafting aids. They don’t know your buyer or your CRM. You read every output, check every fact and decide what gets sent.

ICP builder skill

A free Claude skill. It interviews you, you approve.

Free

A free Claude skill that interviews you about your best customers and drafts an ideal customer profile one-pager for you to approve. It also comes inside the ICP discovery workbook.

Before you buy

  • Remove private details you don’t need before you paste anything into an AI tool, and follow your employer’s rules on AI.
  • The prompts are written with Claude in mind. They are plain language and should work in other chat assistants, but I haven’t tested them there.
  • For personal and team use. Please don’t resell or repost.
  • Refunds on every paid product: if it isn’t useful to you, email me within 14 days of buying and I’ll refund the purchase. You don’t need to give a reason. Please email me before you file a dispute with your bank, so I can fix it faster.
  • Questions or a problem with a download: hello@sethlevanen.com.

Payhip is a separate site with its own terms and privacy policy. This site doesn’t collect your payment details.

Want it set up and built around your own pipeline instead? That is what RevLathe does.