Seth Levanen

Blog ·

A cold email with one ask and no invented proof

A cold email is a request from a stranger. I think the shorter and plainer it is, the easier it is to answer.

This prompt writes a cold email under 90 words with a single ask. It bans “hope you’re well” and fake urgency, and it asks for your real proof or the word “none.” That last part is the one that matters most.

Write a cold email to a [TITLE] at a [COMPANY TYPE]. What I offer: [OFFER]. Proof I can point to: [REAL PROOF, OR “NONE”]. One ask only: [ASK]. Under 90 words. No “hope you’re well,” no fake urgency.

Check before you use it: If you have no real proof, leave that line out. Never invent a customer result.

How to use it

  1. Write the one ask first. If you have two, you have two emails.
  2. Give Claude real proof you can point to, or write “none.”
  3. Read the draft and cut anything you wouldn’t say to the person’s face.

The catch

If you have no real proof, leave the proof line out. Never invent a customer result, and never let a model invent one for you. A short email with no claim is better than a longer one with a false claim.

Prompt 9.2 is one of 50 in a set I wrote for the moments in a sales week. A free sample of 10 and the full pack are in the shop.

I’m Seth Levanen. I find the AI shortcuts that keep the quality and drop the busywork. Email me if you want to talk about it.